James Preiss
- Role
- Marketing Director at Intelycare
- Location
- Cambridge, MA, US
- LinkedIn followers
- 500 followers
About James Preiss
Seasoned marketing professional with over 11 years of experience across various…
Experience
Marketing Director
May 2023 — Present
As a leader within the Marketing & Product org, own web experience strategy across all properties, directing UX, design, and front-end development resources to build consistent, high-converting experiences for B2B and B2C audiences.Lead the brand development for multiple portfolio brands, delivering brand positioning, messaging frameworks, visual identity systems and tone of voice guidelines to support internal rollout & GTM activities.Create and support integrated brand moments by coordinating launches of supporting web experiences and automated communications journeys tied to high value interactions on site, all while tracking measurable KPIs and business outcomes.
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