James Potter
Executive Director @4as Health
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WORK HISTORY
Executive Director @4as Health
Founded in 1993, the Coalition promotes the free exchange of accurate, credible, and scientifically sound healthcare information. The CHC represents medical marketing and advertising firms, print and digital publishers, and medical communications providers. The CHC works to ensure that healthcare communicators have a seat at the table when important decisions are being made impacting the free flow of important and truthful healthcare communications.About the 4As: The American Association of Advertising Agencies was established in 1917 to promote, advance, and defend the interests of our member agencies, employees and the advertising and marketing industries overall. We empower our members to drive commerce, spark connections, and shape culture through infinite creativity. With a focus on advocacy, talent and the value of creativity and technology to drive business growth and cultural change, the organization serves 600+ member agencies across 1,200 offices, which help direct more than 85% of total U.S. advertising spend. The 4As includes the 4As Benefits division, which insures more than employees; the government relations team, who advocate for policies to support the industry; and the 4As Foundation, which advocates for and connects multicultural talent to the marketing industry by fostering a culture of curiosity, creativity and craft to fuel a more equitable future for the industry.
EDUCATION
University of Michigan
Master of Public Policy (MPP)
University of Michigan
Bachelor of Arts (BA)
SKILLS
ABOUT JAMES POTTER
Executive Director at Coalition for Healthcare Communication (CHC), a subsidiary of 4As (American Association of Advertising Agencies), expertise in healthcare marketing policy, legislation & regulations
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