James Porter
Conversion Rate Optimisation Manager @THG Ingenuity
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WORK HISTORY
Conversion Rate Optimisation Manager @THG Ingenuity
Manchester, GB
Lead experimentation and optimisation for global brands in beauty, dental care and telecoms.• Delivered £300k ROI within 4 months for a leading beauty brand through targeted CRO initiatives.• Increased conversion rate by +6% across core journeys for a household dental care brand.• Led site analysis and UX work to design and launch a new website for a major telecoms provider.• Built a 4-pillar CRO output model in partnership with finance and business development teams.• Trained colleagues on AB Tasty, Contentsquare, and other third-party CRO and analytics tools.• Partnered with the B2B Ingenuity team to launch experimentation for improved lead generation.
ABOUT JAMES PORTER
I help brands turn browsers into buyers. As a CRO Manager at Ingenuity with 4 years of industry experience, I combine an understanding of human psychology with a love of design to create digital experiences that convert.My role is about uncovering the reasons behind customer decisions and using those insights to refine every stage of the journey. I study behaviour, design and run experiments, and shape user flows that not only boost performance but also feel natural and.human.CRO lets me bring together data-driven insight and front-end design — building pathways that are intuitive for customers and proven to perform. It’s that balance of creativity and data that makes the work so rewarding for me, and it’s also where the most meaningful growth happens.
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