James Pearce
Sports and Entertainment - Uk @思科
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WORK HISTORY
Sports and Entertainment - Uk @思科
Leading Cisco’s UK engagement across stadiums and venues, I work with partners and customers to demonstrate how Cisco technology powers the sports and entertainment industry — connecting the physical and digital worlds to create secure, seamless, and immersive fan experiences.Backed by the scale and performance of Cisco’s portfolio and industry-leading security, we help organisations navigate the rapidly evolving sports and entertainment landscape. Cisco uniquely brings together networking, security, observability, and collaboration to connect and protect venues, events, and experiences in the AI era.
SKILLS
ABOUT JAMES PEARCE
I lead England’s sports portfolio within UK Commercial, focusing on the Sports and Entertainment sector. My role centres on delivering operational excellence, enhancing digital fan engagement, and driving sustainable commercial growth.Working in a strategic, relationship-led capacity, I manage the full customer lifecycle and build senior partnerships that deliver measurable business impact. I’m passionate about putting customers — and their fans — at the heart of every engagement, shaping solutions that create lasting value and competitive advantage.
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