James Northcutt
Marketing & Brand Strategy Leader | Driving Growth Through Creative Storytelling, Product Launches & Consumer Engagement
- Role
- Consumer Products Retail Marketing at Netflix
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About James Northcutt
Strategic marketing and brand leader with deep experience shaping consumer-facing brands across toys, entertainment, lifestyle, and health. I specialize in turning complex products into clear, compelling stories, and guiding teams from big-picture vision to hands-on execution.I’ve led global campaigns for iconic brands, scaled early-stage platforms, and repositioned digital products to unlock new audiences. Whether building launch strategies, refining product messaging, or driving lifecycle engagement, I focus on creating work that is culturally relevant, measurable, and genuinely resonates with consumers.I’m known for adaptability, resourcefulness, and the ability to bridge strategy with execution. I thrive in environments where I can roll up my sleeves, solve complex challenges, and launch initiatives that create lasting impact, from virtual healthcare experiences to billion-dollar global franchises.Core Expertise: Brand Strategy • Product Positioning • Go-To-Market Launches • Integrated Marketing • Creative Development • Lifecycle & Growth Marketing • Cross-Functional Leadership • Consumer Engagement • Digital & Social Campaigns • Messaging Architecture • P&L Ownership
Experience
Consumer Products Retail Marketing
Jan 2026 — Present · Los Angeles, CA, US
Education
Vanderbilt University Owen Graduate School of Management
Master’s Degree, Marketing and Strategy
University of Memphis
Bachelor of Business Administration (B.B.A.), International Business
Skills
- Recruiting
- Dealing with Ambiguity
- Professional Communication
- Project Planning
- Photoshop
- German
- Customer Oriented
- Public Speaking
- Event Management
- Research
- Strategic Planning
- Management
- Team Building
- Microsoft Excel
- Marketing Communications
- Work Ethic
- Entrepreneurship
- Marketing
- Social Media
- Social Entrepreneurship
- Marketing Strategy
- Teamwork
- Project Management
- Event Planning
- Sap
- Spanish
- Problem Solving
- Leadership
- Blogging
- Editing
- Innovation
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