James New
Pharmaceutical Marketing Leader | Brand Strategy & Tactical Development | HCP, Consumer & Payer Marketing | Digital/Omnichannel Marketing | In-Line & Product Launches | Proven Record in Driving Growth & Profitability
- Role
- Director, Portfolio Marketing at Bayer
- Location
- Staten Island, NY, US
- LinkedIn followers
- 500 followers
About James New
Strategic, award-winning healthcare marketing leader with 19+ years of U.S. and global experience driving performance across the product lifecycle. Proven success in leading HCP, consumer, and omnichannel marketing—including digital/non-personal promotion, professional education, media, and access strategy. Skilled at translating insights into action across diverse customer segments: physicians, NPs/PAs, pharmacists, hospitals, patients, and caregivers. Recognized with multiple performance awards, including President’s Club, for exceeding commercial objectives. Strong track record of building and mentoring high-performing teams, navigating matrixed organizations, and shaping brand strategy that delivers results.Therapeutic Areas of Experience- Oncology (hematologic and solid tumors)- CNS (schizophrenia & bipolar disorder)- Cardiovascular disease - Stroke prevention - Diabetes - Infectious disease / Vaccine - Transplant (liver & kidney)- Women’s health - Rheumatoid arthritis - Iron overload
Experience
Director, Portfolio Marketing
Aug 2025 — Present · Whippany, NJ, US
Education
William Paterson University of New Jersey
BA, Secondary Education & BA, English Literature
Skills
- Infectious Diseases
- Integrated Marketing
- Pharmaceutical Industry
- New Business Development
- Competitive Analysis
- Creative Direction
- Healthcare
- Neurology
- Digital Marketing
- Relationship Marketing
- Direct Marketing
- Creative Strategy
- Strategic Partnerships
- Email Marketing
- Product Launch
- Brand Development
- Brand Management
- Marketing Strategy
- Digital Strategy
- Strategic Planning
- Crm
- Account Management
- Interactive Marketing
- Medical Education
- Marketing
- Advisory Boards
- Strategy
- Diabetes
- Medical Communications
- Cme
- Medical Writing
- Oncology
- Marketing Communications
- Multi-Channel Marketing
- Advertising
- Vaccines
- Cardiology
- Publication Planning
- Interactive Advertising
- Social Media
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