James Moody Beng
Senior Product Marketing Manager @Leonardo
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WORK HISTORY
Senior Product Marketing Manager @Leonardo
Kent, GB
As the Senior Product Marketing Manager at Leonardo, I drive the success of our parcel and packets sortation solutions through strategic and tactical initiatives aimed at maximising market impact and customer satisfaction. My key responsibilities include:Market Research & Analysis: Identifying trends, customer needs, and competitive landscape to ensure our products meet market demands.Go-to-Market Strategy: Developing and executing strategies for new product launches and updates, aligning with business objectives and market opportunities.Product Positioning & Messaging: Crafting compelling product positioning and messaging to highlight the unique value propositions of our sortation solutions.Sales Enablement: Providing the sales team with tools, presentations, and training materials to effectively communicate our products\' benefits.Integrated Marketing Campaigns: Planning and executing multi-channel campaigns to drive product awareness and demand.Customer Insights & Feedback: Gathering and analysing customer feedback to inform product development and marketing strategies.Cross-Functional Collaboration: Working closely with Product Technology and innovation Management and Engineering to influence product roadmaps and ensure market alignment.Performance Measurement: Monitoring and optimising the success of marketing initiatives using data and analytics.My role bridges the gap between technical capabilities and market needs, driving innovation and value for our customers in the parcel and packets sortation industry. Through strategic planning and execution, I help position Leonardo as an industry leader, ensuring our products meet the highest standards of performance and reliability.
EDUCATION
Oxford Brookes University
BEng, Mechanical Engineering
De Montfort University
HNC, Industrial Design
SKILLS
ABOUT JAMES MOODY BENG
As the Senior Product Marketing Manager at Leonardo, I bring a wealth of expertise in driving market success and customer satisfaction for our innovative Airports, parcel and packets sortation solutions. With a strong foundation in product marketing, I specialise in developing and executing go-to-market strategies that effectively position our products to meet and exceed market demands.My role involves a blend of strategic planning and tactical execution, ensuring that our products not only align with industry needs but also stand out in a competitive landscape. Key areas of my expertise include market research and analysis, competitive intelligence, and crafting compelling product positioning and messaging. I am dedicated to equipping our sales team with the necessary tools and knowledge to communicate our value proposition effectively.I am passionate about leveraging integrated marketing campaigns across digital, print, events, and social media to drive product awareness and generate demand. By gathering and analysing customer insights, I ensure our marketing strategies are customer-centric and informed by real-world feedback.Collaboration is at the heart of my approach, working closely with Product technology and innovation teams and Engineering teams to influence product development and align our offerings with market needs. My ability to monitor and optimise marketing initiatives through data-driven insights ensures continuous improvement and impactful results.I am committed to bridging the gap between technical capabilities and market requirements, driving innovation, and delivering exceptional value to our customers. Through strategic execution and a deep understanding of the parcel and packets sortation industry, I help position Leonardo as a leader, ensuring our products meet the highest standards of performance and reliability.
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