James Monosmith

About James Monosmith

Sr. Marketing Manager at Xbox. My expertise is in marketing for leading global…

Experience

1. Sr Marketing Manager for Xbox Consumer Products

   Microsoft

   Aug 2013 — Present · Redmond, US

   Xbox Consumer Products manages one of the largest Consumer Products portfolios in all of gaming. Working across the entire Xbox portfolio we manage the Consumer Products & Licensing programs for Halo, Call of Duty, World of Warcraft, Fallout, Gears of War, Overwatch, Doom, Diablo, Sea of Thieves, and the Xbox brand itself. • Successfully established and managed co-marketing partnerships with internal and external partners that yielded highly engaged go-to-market plans, digital media strategies, and fan engagement experiences. This includes robust marketing campaigns for global events, product launches, and direct to consumer engagement through influencer and social campaigns.• Lead all brand collaboration efforts across Xbox, Blizzard, and Bethesda. Drive marketing efforts across key influencers, partners, retailers, events, and owned & operated channels. Successful Collaborations include: Adidas, Gucci, BAPE, 100 Thieves, Swarovski, Billionaire Boys Club, The Hundreds, Faze Clan, NTWRK, BAIT, Undefeated, Foot Locker, Chinatown Market, King Ice and more.• Identified and executed a branding vision to couple loyal fanbases with marketing products (e.g, Branded Apparel, Collectibles, home goods) via a newly launched online store (gear.xbox.com) and pop-up shops in high-traffic events.• Successfully collaborated with internal stakeholders (Global Marketing, Microsoft PR and Communications) to incorporate partner licensing and merchandise into company-wide branding and GTM strategies.• Scoped and managed communications efforts for Xbox and Halo consumer products, including regular updates to 75+ Xbox initiative partners, press releases for new product launches, partnership announcements, and influencer seeding.• Manage a team across multiple lines of business including Brand Collaborations, Xbox Consumer Products Marketing, and the Xbox Gear Shop.

Education

• University of Southern California

  Bachelor's degree

  1999 — 2003

Skills

• Creative Direction
• Strategic Partnerships
• Brand Development
• Advertising
• Product Marketing
• Small Business
• Consumer Products
• Video Games
• Marketing Communications
• Social Media Marketing
• Start-Ups
• Marketing
• Sales Management
• Entertainment
• Entrepreneurship
• Brand Management
• Management
• Business Development
• Social Media
• Strategic Planning
• Business Strategy
• Sales
• Art Direction
• Product Development
• Digital Marketing
• Digital Media
• Adobe Photoshop
• Toys
• Marketing Strategy
• New Business Development
• Social Networking