James May
Helping to shape the food and beverage brands of the future.
- Role
- Industry Executive for Food & Beverage Sector at 凯度
- Location
- Weston, CT, US
- LinkedIn followers
- 500 followers
Experience
Industry Executive for Food & Beverage Sector
Jan 2023 — Present · New York, NY, US
I am the food and beverage sector leader for Kantar North America supporting our most strategic food and beverage clients. I lead a team whose mission is to help shape our clients’ brands of the future through bringing them the best of Kantar from brand strategy; innovation; content creation and optimization; media effectiveness; brand performance monitoring and retail strategy. I serve on the Executive Leadership team, leading the transformation of the North America business.
Skills
- Quantitative Research
- Questionnaire Design
- Advertising Research
- Survey Design
- Consumer Behaviour
- Segmentation
- Competitive Intelligence
- Consumer Insight
- Brand Equity
- Customer Insight
- Analytics
- Marketing Research
- Market Research
- Primary Research
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