James Mastro
Brand, Content, Social and Integrated Marketing Professional
- Role
- Director of Enterprise Content Marketing at Elevance Health
- Location
- Chicago, IL, US
- LinkedIn followers
- 500 followers
About James Mastro
Brand content professional with experience on the publisher, agency and client-side…
Experience
Director of Enterprise Content Marketing
Oct 2019 — Present · Chicago, IL, US
Content lead for producing enterprise content marketing across paid and owned. Developed the enterprise content strategy and messaging for Elevance Health, Carelon, and the health plans. Created the content playbook, guidelines, and the enterprise editorial calendar. Content lead for creating integrated campaigns, developing social-first content, and video producer for the website, annual report and investor day conference. Strategic consultant across all lines of businesses within the organization for content strategy, messaging and content marketing best practices.
Education
DePaul University
Bachelor of Science, Human-Computer Interaction, Experimental Psychology
1998 — 2002
Skills
- Creative Direction
- Quarkxpress
- Copywriting
- Web Design
- Adobe Creative Suite
- Creative Development
- Production
- Customer Service
- SEO
- Content Management
- Mobile Marketing
- Marketing Communications
- Dreamweaver
- Illustrator
- Online Advertising
- Cms
- Html
- Microsoft Office
- Email Marketing
- Newsletters
- Social Networking
- Social Media Marketing
- Digital Marketing
- Publishing
- Google Analytics
- Photoshop
- Editorial
- Information Architecture
- Indesign
- Online Marketing
- Content Development
- Digital Strategy
- Marketing
- Web Analytics
- Integrated Marketing
- New Media
- User Experience
- Content Strategy
- Marketing Strategy
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