James Lott
Managing Director @Working Knowledge
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WORK HISTORY
Managing Director @Working Knowledge
Bristol, GB
At Working Knowledge we- Deliver the Digital Marketing Academy - a 15-month training and coaching programme for scale-up organisations. workingknowledge.org.uk- Broker relationships between Further Education and Businesses to co-design and co-deliver a better curriculum for 21st century business needs- Help business talent-spot the next generation workforce- Deliver volunteering events so professionals can meet young people and share career insights and advice.
EDUCATION
Prifysgol Aberystwyth University
BSc, Environmental
University of Nottingham
Doctor of Philosophy - PhD, Environmental Science
ABOUT JAMES LOTT
I founded Working Knowledge in 2004 to bridge the gap between education and the workplace. Too much talent, young and old, is being wasted in dead-end jobs and zero-hours contracts or indeed an education that is not properly preparing people for a career. This isn’t good for the individual, nor is it good for businesses and the UK economy.I passionately believe that organisations limit their growth potential unless they engage with the energy, innovation, creativity and talent within their workforce. And to do this, employees must be given the training opportunities to shine. Training needs to step beyond the textbook or the static classroom environment and instead be deeply practical, business-focused and driven by results. With my team of experienced marketing practitioners, we have co-designed and now deliver a unique Marketing Apprenticeship open to all ages.I also work within the education sector to give young people the step-up they need to launch their careers. Though I have worked in this area for almost 20 years, I continue to be surprised and blown away by the incredible talent and tenacity demonstrated by 16-19-year-olds still in education. I provide FE Colleges with consultancy and training to build stronger links with local employers who can help shape the curriculum, provide work placements, share career insights and open doors to employment.Everything I do is underpinned by a deep understanding of what motivates and drives a young workforce and also how the education system and the young people it serves can benefit from employers.
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