James L. Evans

About James L. Evans

PROFESSIONAL SUMMARY As a dynamic marketing executive with over 20 years of experience, I’ve consistently led strategic initiatives that drive significant revenue growth and brand development. At MIDI Enterprises, I built a marketing team from scratch and spearheaded initiatives that grew a new business unit to $10 million in revenue. I have a proven track record of optimizing digital marketing, managing cross-functional teams, and driving sales across various industries—from launching lead generation programs to developing ROI-focused marketing dashboards. I thrive in collaborative environments and am passionate about building high-performing teams that achieve ambitious goals. KEY SKILLS Marketing Strategy & Execution Digital Marketing & E-commerce Team Leadership & Development Brand Management & Development Event Marketing & Management Revenue Growth & Business Development

Experience

1. Director of Marketing

   Midi Enterprises, LLC

   Feb 2016 — Present · Ann Arbor, MI, US

   Midi is a Native American company owned by the Three Affiliated Tribes of the Fort Berthold Reservation in North Dakota. The company serves both federal and commercial markets, with over $100 million in annual revenue and multiple business units. As a direct report of the CEO and advisor to the COO, I am responsible for all marketing functions, including strategic planning, brand development, sales and revenue growth. I built my team from the ground up and founded it on an environment of collaboration and open communication, helping each team member develop stretch, yet achievable growth goals, and showcasing them to the rest of the organization.• Integral driver behind the launch of the design and manufacturing business unit; part of cross-functional team growing it to $10 million in revenue in six years.• Develop multi-year strategic marketing plans designed to drive revenue through company website and other e-commerce platforms.• Oversee development of social media campaigns to grow year-over-year website traffic; over 50% growth since campaign inception.• Design and direct digital marketing initiatives, including advertising and email campaigns.• Initiate and build key vendor and agency relationships across business units.• Company spokesperson for new business opportunities and joint venture negotiations.• Responsible for revamping entire sales and marketing program of an acquired business, resulting in 100% revenue gain within two years.

Education

• Western Michigan University

  bachelor of arts, Organizational Communications

  1990 — 1993

• Western Michigan University

  Bachelor of Arts - BA, Organizational Communications

• Western Michigan University

  Bachelor of Arts - BA, Organizational Communication, General

• Northwood University - DeVos Graduate School

  MBA, Master of Business Administration

  2004 — 2006