James Kulp

About James Kulp

I led the marketing effort behind the first increase in California fluid milk consumption in over a decade. A +2% lift for the Got Milk? brand that reversed a long-term category decline. That\'s the kind of work I\'m drawn to: moving the numbers that matter. As Executive Director and Head of Account Management at GALLEGOS United, I carry full P&L responsibility for a $6M revenue portfolio and lead a team of 25 across offices in California and New York. The clients I\'ve overseen include Got Milk?(CPG / beverage), Xfinity (telecom), Chick-fil-A (QSR), Keurig Dr Pepper (CPG), and South Norte Spirits. In 2025, my portfolio grew 38%. I also built and launched our influencer marketing practice from zero, scaling it to $1M+ in billings across seven clients, and championed an AI-powered production workflow that reduced production costs by over 60%. This is part of how I\'m bringing 20+ years of brand-building experience into a rapidly changing marketing environment. I\'ve led integrated marketing and brand campaigns across CPG, QSR, telecom, energy, healthcare, financial services, entertainment, and retail for clients including AT & T, Shell, JPMorgan Chase, State Farm, Disney, and JCPenney. Earlier wins include a Shell CRM program that grew active members 100%+ in two years, and a bilingual Health Net campaign that captured 40% market share in LA County. Multicultural marketing, Asian and Hispanic marketing in particular, has been a through-line of my career. It\'s where I\'ve done some of my strongest work, and where I believe the biggest brand growth opportunities sit. Work I\'ve led has been recognized at Cannes Lions, Effie, Reggie, Sabre, Webby, and the Hispanic Marketing Council\'s Strategic Excellence Awards. Core areas: Integrated Marketing · Brand Building · Multicultural & Hispanic Marketing · CPG · P&L Management · Influencer & Creator Marketing · Team Leadership · New Business Development Beyond client work, I\'ve spoken at the ANA Multicultural Marketing Conference and 3AF, guest lectured at Cal State Fullerton and Marquette, and led our agency\'s internship program for six years, including an original University of Florida partnership that embeds students in live client work. MBA, Marketing, University of Wisconsin–Madison. BA, International Relations, University of Wisconsin–Madison. Always open to connecting with fellow marketing leaders, current and former collaborators, and anyone building brands that matter.

Experience

1. Executive Director, Head of Account Management

   Gallegos United

   May 2023 — Present · Huntington Beach, CA, US

   Senior marketing leader with full P&L responsibility, reporting into the President and CFO on a weekly cadence. Oversee $6M in annual agency revenue across a portfolio of national CPG, QSR, telecom, and spirits brands, including Got Milk?($13M annual investment), Xfinity ($10M), Chick-fil-A ($5M), Keurig Dr Pepper ($2M), and South Norte Spirits.Key results:• Led the marketing effort behind the first increase in California fluid milk consumption in over a decade (+2%) for the Got Milk? brand, reversing a long-term category decline.• AI-driven innovation: Championed an AI-powered image and short-form video production workflow, implemented across two client accounts—reducing production costs by over 60% while increasing creative output and speed to market.• New practice development: Built and launched the agency\'s influencer marketing practice, selling in the inaugural program to Got Milk, establishing pricing and operating models, and scaling to $1M+ in annual billings across seven clients in three years. Now one of the agency\'s fastest-growing capabilities.• Drove 38% revenue growth on my portfolio in 2025 ($4M → $5.5M), through both organic expansion on existing clients and new business.• Scaled creative output 8x over two years to meet content-driven market demands, restructuring processes and team capacity without proportional cost increase.• Directly manage 15, with total oversight of 25+ across two offices (CA and NY).• Implemented Asana and standardized cross-team processes, improving delivery consistency and enabling growth without proportional headcount increase.• Built a talent pipeline through a six-year internship program and an original partnership with the University of Florida embedding students into live work across strategy, social, and creative.Account lead on Got Milk? campaign work recognized at Cannes Lions (4x Shortlist, 2023), Reggie (2025), Hispanic Marketing Council Strategic Excellence (2025), Sabre (2022), and Webby (2020).

Education

• University of Wisconsin-Madison

  MBA, Marketing

  2000 — 2002

• University of Wisconsin-Madison

  BA, International Relations (China Focus)

  1992 — 1996