James Kilcur

About James Kilcur

17+ years experience in the financial services industry specializing in Direct Response Marketing. Proficient in marketing campaign and project management, with a focus on direct-to-consumer credit card marketing and marketing operations. Championed the development and implementation of innovative card marketing processes and platforms, resulting in workflow optimization, heightened productivity, increased marketing capacity, and risk mitigation. Comprehensive knowledge of the Pre-Screen Direct Response Channel Marketing, Prospect Database, and Credit. Proven track record in managing both Branded and Co-Branded Card campaigns, overseeing Creative, Strategy, Operations, and Prospect Database functions.Healthcare - Expanded expertise into healthcare and small business sectors, contributing four years of experience in dialysis clinic start-up and development. Supported and managed – Marketing/Business Development, Human Resources, Talent Acquisition and Information systems.

Experience

1. Marketing Data Targeting and Analytics

   Barclays

   Jun 2022 — Present · Wilmington, DE, US

Education

• DeSales University

  Bachelor's Degree, Business Communications

  1998 — 2002

Skills

• Direct Marketing
• Strategy
• Management
• Product Management
• Marketing Strategy
• Brand Management
• Leadership
• Financial Services
• Advertising
• Project Management
• Credit Cards
• Loans
• Product Marketing
• Retail Banking
• Small Business Lending
• Sales
• Credit
• Relationship Management
• Community Service
• Community Development
• Project Coordination
• Vendor Management
• Customer Service
• Program Management
• Banking
• Adobe Creative Suite
• Adobe Acrobat
• Microsoft Office
• Microsoft Excel