James Hume
VP of Sales & Marketing - Fractional @Dunrobin Distilleries Limited
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WORK HISTORY
VP of Sales & Marketing - Fractional @Dunrobin Distilleries Limited
Vankleek Hill, ON, CA
EDUCATION
Algonquin College of Applied Arts and Technology
Business Administration, Accounting and Finance
George Brown Polytechnic
Wines I & Wines II
SKILLS
ABOUT JAMES HUME
I’m a Sales, Marketing, and Operations Consultant specializing in helping CPG brands accelerate growth, improve profitability, and execute with discipline across retail, wholesale, alcohol boards, and emerging channels. With experience spanning early-stage startups to mature national brands, I focus on building practical, revenue-driving strategies that align sales, marketing, and operations into one cohesive plan.My expertise includes route-to-market design, key account strategy, retailer negotiation, pricing and trade optimization, demand planning, and brand development. I help companies improve their retail presence, strengthen velocity, and build the internal systems needed for sustainable scale.Whether guiding a new product launch, restructuring a commercial strategy, optimizing supply chain processes, or shaping a high-impact marketing plan, I work hands-on with leadership teams to deliver clear recommendations, operational clarity, and measurable outcomes.Core Strengths:• Sales strategy & key account leadership• Route-to-market design & channel development• Revenue growth management (pricing, trade, pack architecture)• Brand & marketing strategy• Demand planning, forecasting & inventory optimization• Operational process improvement & co-packer oversight• Retailer negotiation & JBP development• Alcohol board navigation (LCBO, SAQ, AGLC, etc.)• Data insights, POS analysis & performance measurementIf you\'re looking to strengthen your retail performance, streamline operations, or elevate your commercial strategy, I help CPG teams move faster, make smarter decisions, and build the foundations for long-term success.CONTACT:James Hume(c) 2••••••••@jh-bacs.ca
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