James Hope
Corporate Communications Leader | Corporate-Wide Communications ✦ Media Relations ✦ Crisis Management
- Role
- National Product Communications Manager at Kia America
- Location
- Irvine, CA, US
- LinkedIn followers
- 500 followers
About James Hope
I am a National Product Communications Manager at a world-class enterprise with extensive experience influencing communications strategy, crisis management, media relations, and brand image to support corporate vision and revenue goals. My career shows a pattern of impressive performance and leadership, with innate ability to clarify brand vision and translate it into an actionable plan in alignment with corporate messaging and delivery of strong ROI. CAREER HIGHLIGHTS Created a communications strategy for Kia Telluride and EV6, earning North American Utility Vehicle of the Year (the only two times in company history Kia has earned this accolade). Headed the Crisis Communications Team, developing critical messages, and media statements. Managed media relations to align it with media outlets to impact media perception of brand values. Developed a micro-influencer social media strategy, resulting in 235 million impressions per year. AREAS OF EXPERTISE Product Launch Global & National Auto Shows Sales & Marketing Social Media Integration Motorsports Communications Communications Strategy Media Website Development Media Relations Brand Management Technical Writing Project Management Cross-Team Collaboration Crisis Communications Press Fleet Operations Distribution Strategic Planning & Execution Budget Administration
Experience
National Product Communications Manager
Dec 2011 — Present · CA
Kia Motors America Inc. is the marketing and distribution entity for Kia Motors Corporation, helping it rank among top 100 Best Global Brands.My role involves piloting a talented team of internal and agency staff to drive strategic brand product communications as well as: Pool resources between diverse departments, building strategic media relationships via innovative means. Guide crisis communications, structuring messaging, media statements, and served as the primary spokesperson. Lead cross-functional teams, handling product planning, product quality, consumer affairs, development engineers, and public relations. Developed an all-embracing communications strategy for Kia Stinger, helping it capture the #2 spot as North American Car of the Year for the first time in the company’s history. Architected external communications plan, successfully generating positive news coverage, triggering Kia’s best-ever sales in 2016 of units. Spearheaded the relaunch of the media website, illustrating industry award-winning and data-driven metrics and double-digit UVM increase every year since 2012.
Education
California State University, Fullerton
Bachelor of Arts, Communications
1992 — 1994
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