James Hollyday
Sr Director Martech & Guest Data @Subway
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WORK HISTORY
Sr Director Martech & Guest Data @Subway
Shelton, CT, US
Built and led a high-performing marketing technology and data team, overseeing both internal product and engineering leaders and a large outsourced development footprint. Delivered multiple enterprise platform migrations and implementations in the first year to improve loyalty, CRM effectiveness, analytics maturity, and go-to-market speed. Managed data pipelines powering identity resolution and omnichannel segmentation, while owning vendor relationships, IT budget oversight, and operating model improvements to increase delivery efficiency and impact.
EDUCATION
Hobart and William Smith Colleges
Bachelor of Arts, Political Science, Economics, American Studies
SKILLS
ABOUT JAMES HOLLYDAY
Senior Director of Marketing Technology with a track record of driving marketing growth through data, clarity, and execution. I’ve successfully led large-scale initiatives across Financial Services, QSR, and Enterprise SaaS—translating complex technical capabilities into practical, marketer-friendly solutions.My work spans customer data and identity, loyalty, engagement, analytics, privacy, experimentation, and workflow enablement, with ownership from strategy and roadmap through delivery and value realization. A marketer at heart, I focus on enabling personalized convenience—using data and tech to deliver helpful, timely experiences that reduce friction, build trust, and drive sustainable growth, by making marketing/advertising more useful, not more intrusive.
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