James Hoge
Director, Marketing Technology Consulting at Ogilvy
- Role
- Director, Marketing Technology Consulting at Ogilvy
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About James Hoge
Innovative and results-oriented marketing professional that specializes in CRM strategy, marketing automation, campaign management, marketing technology, operations and analytics. • Proven track record of success in developing and executing multi-channel digital marketing strategies for Fortune 500 companies across a variety of industries, including e-commerce, CPG, technology and insurance.• Offers a unique blend of marketing innovation and analytical strength. Expert at developing comprehensive experimentation plans and leveraging data-backed science to continuously optimize campaigns.• Extensive knowledge of direct marketing platforms, audience building rule engines, SQL databases, marketing best practices, key performance indicators, email deliverability and CAN-SPAM/CASL/GDPR regulations.Technical Skills and Marketing Platforms/Tools Hands-On Experience:• ESPs: Salesforce Marketing Cloud (ExactTarget), Acoustic (IBM Watson Campaign Automation/Silverpop), IBM eMessage (EMM), Braze, Experian Cheetahmail, Adobe Marketo Engage and Yesmail• Email Enhancement Solutions: ReturnPath, MovableInk, Persado, Litmus, BriteVerify, Everest, AudiencePoint and Email On Acid.• Audience Building/Segmentation: IBM EMM Campaign (Unica) v8.6 & 9.1, Adobe Journey Optimizer and various marketing cloud suites• Website Experimentation & Personalization: Optimizely and Adobe Target• Coding: HTML, CSS and SQL• Website Analytics: Google Analytics, IBM Customer Analytics (Coremetrics) and Hotjar• Mobile Messaging Providers: Urban Airship, IBM Marketing Cloud (Engage)• Project Management/Workflow: Atlassian JIRA, Trello, Workfront (Formally AtTask) and Smartsheet• Others: Dell Toad, MS Office Suite, MS Visio, CMS Made Simple and more
Experience
Director, Marketing Technology Consulting
Jan 2023 — Present · New York, NY, US
Provide expertise in executing and activating cross-channel digital marketing strategies for customer acquisition, customer engagement and personalization.• Implement, integrate and manage marketing platforms and systems.• Work with the analytics team to track campaign effectiveness, optimize, and provide strategic recommendations for testing, segmentation and modeling. • Relational database development, administration and querying. • Build and manage relationships with key clients and agency partners.• Evaluate third party technology solutions to assist clients in selecting tools that will align with desired marketing capabilities. Assess marketing tech stacks for optimization opportunities and advise on CRM strategies that can be supported.
Education
Elon University - Martha and Spencer Love School of Business
BSBA, Business Administration - Marketing
2008 — 2012
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