James Hassan

About James Hassan

Currently working at Google measuring the incremental contribution of our media buys Marketing Analytics leader with experience managing multi-disciplinary teams consisting of analysts, data engineers and data scientistsOrganisational change agent, experienced in providing actionable insight mined from large multi-source data sets. I join the dots between vast 1st party data sets, onsite and paid media performance and business outcomes Adept in the development and productisation of predictive analytics models, utilising AI, machine learning and econometricsImplementation of automated ETL pipelines and dashboarding solutions (AWS, Tableau, BigQuery, Looker)

Experience

1. Analytics Manager - Media, Emea

   Google

   Jul 2021 — Present · London, GB

   Measuring the true incremental impact of our paid media on sales. Building models to optimize spend and maximise media performance- Developing incremental contribution curves for the use in optimisation, forecasting and budget setting - Lead marketing analyst for Pixel and Cloud EMEA. owning measurement roadmap, designing geo experiments and making budget recommendations - Exploring the use of attention metrics and their role in brand building

Education

• Cardiff University / Prifysgol Caerdydd

  Economics and Management Science, Business/Managerial Economics

  2004 — 2008

• General Assembly

  Certification, Data Science, Machine Learining, Python, Natural Language Processing

  2018 — 2018

Skills

• Tableau
• Copywriting
• Predictive Modeling
• Marketing Communications
• Facebook
• Online Advertising
• Email Marketing
• Social Marketing
• Social Networking
• Social Media Measurement
• Social Media Marketing
• Business Development
• Digital Marketing
• Python
• Entrepreneurship
• Google Analytic
• Google Analytics
• Predictive Analytics
• Online Marketing
• Marketing
• Machine Learning
• Marketing Strategy
• Social Media
• Business Strategy