James Grimshaw

Business Engagement Manager @Sustainable Energy First

Lytham St. Anne’s, GB

Sustainable Energy First is a leading energy and carbon specialist, creating sustainable energy opportunities from procurement to net zero strategies, for the UK\'s most prominent organisations, all to make tomorrow\'s world better for everyone.In my role at Sustainable Energy First, I lead the Marketing department, ensuring our activities align with the broader business strategy. I develop and execute comprehensive marketing strategies to meet our goals and spearhead the management and enhancement of our CRM architecture (Salesforce and Pardot). My responsibilities include integrating marketing communications across various channels and platforms, building a measurable lead generation framework, articulating a narrative that positions the business as a leading voice in sustainability, collaborating with key stakeholders, and partnering closely with the commercial team to uncover insights that inform our strategic direction.