James Gorely

Key Account Manager @PRS for Music

London, GB

Act as the main point of contact for key customers, ensuring they have the required licences in place to deliver their services, proactively identifying and resolving any gaps in their licensing requirements.• Lead or support negotiations with key, high value, broadcast and online accounts.• Determine overall approach and mandate for each negotiation, ensuring that this is in line with agreed licensing strategy• Carry out or oversee data analysis looking at music usage, viewing trends and other key factors to support negotiations with the highest value broadcast and online accounts and the development of broadcast and online licensing schemes.• Act as a key point of contact with Legal, leading the business input into the drafting of licence contracts for managed accounts.• Coordinate processing activities (e.g. reporting, invoicing, distribution) with other internal departments for all managed accounts.• Provide excellent customer service for portfolio of accounts, developing effective working relationships with customers through face-to-face meetings and telephone contact.• Pro-actively identify licensing leads and convert these into licences. Assess broader licensing opportunities and undertake work to target specific market segments• Engage with key members regarding the application of licensing schemes, carefully managing sensitive areas of licensing such as excluded works, mechanical rights restrictions and mandate and territory extensions, ensuring that accounts remain informed.

London South Bank University

Bachelor of Arts (BA)