James Frazier
SEO Strategist at M-Files | Organic Search & AI Enthusiast | Driving Traffic and Managing Successful SEO & GEO Campaigns for Agencies and In-House
- Role
- Seo Strategist at M-Files
- Location
- Waterloo, IA, US
- LinkedIn followers
- 500 followers
About James Frazier
Hi! I’m James and I have 10+ years of experience in Search Engine Optimization (SEO), content management, AI-search optimization, copywriting, and development consulting. You’ll often find me brainstorming my next initiative to create SEO-friendly content, dominate AI-driven search tools like ChatGPT and Gemini, capture high-converting keywords, improve site performance, build links, and drive organic conversions to new heights.I’m inspired by SEO’s ability to give challenger brands and small businesses a competitive edge. Bringing clients and customers together through organic search campaigns makes the world better, and I love that!When I’m not improving Core Web Vitals scores, browsing SEMrush, or implementing 301 redirects, I enjoy my family, movies, writing, traveling, socializing, and my dog. My interests include finance, investing, marketing, animal welfare, and social media. Please reach out, as I love connecting with talented, passionate people. Cheers!
Experience
Seo Strategist
Dec 2024 — Present
Conduct comprehensive technical and content audits across site architecture, crawlability, indexation, metadata, Core Web Vitals, and UX using Ahrefs, Google Search Console, Semrush, and Surfer SEO- Build and execute content plans end-to-end, from research and briefs to editing, optimization, publication, and performance measurement-Drive on-page optimization across product, solutions, commercial, and top-of-funnel pages; improve clarity, relevance, engagement, and conversion pathways- Participated in Weglot-based multilingual optimization, improving organic performance across 12+ languages and strengthening global visibility in traditional and AI search- Develop AI content frameworks that consistently influence LLMs (ChatGPT, Copilot, Perplexity, Gemini) to position M-Files as the ideal solution for targeted use cases- Achieve top-tier AI search rankings across priority commercial and category queries by aligning content, metadata, and structure to LLM retrieval patterns- Implement off-page optimization via partnerships and outreach, improving trust, authority, and high-value link acquisition- Design interlinking ecosystems and navigation structures that support user journeys, topical authority, crawlability, and indexation- Manage content lifecycle operations, including pruning low-value assets, consolidating duplicates, and upgrading existing pages for net performance gain- Partner with marketing, content, and product stakeholders to align SEO objectives with business outcomes and global growth priorities- Lead reporting and analytics with a narrative insights approach, enabling data-driven decision-making for executive and cross-team strategy.
Education
University of Northern Iowa
Master of Arts (M.A.), English: Creative Writing
2007 — 2009
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