James Edwards
Head of Crm @PureGym
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WORK HISTORY
Head of Crm @PureGym
Key achievements:\\\\n\\\\no Built and led all value creation and retention activity across 300+ business units using App, Email, Website, SMS, In house radio and POS\\\\no Built key relationships with Commercial, Operations, Comm Finance, Insights & Analytics, and our CIO to create a fully integrated CRM capability\\\\no Built a best-in-class data-led CRM team successfully scaling the function in line with the growth of the business\\\\no Built an industry-leading nurture, repeat purchase/upsell/cross-sell and rejuvenation strategy\\\\no Built and led a win-back capability which delivered 15% of all joiners annually\\\\no Reduced churn by 0.5% through loyalty, rewards and gamification in a notoriously tricky sector\\\\no Built an upsell capability delivering a 300% uplift in premium product purchases\\\\no Integration of channels into CDP\\\\no Owned and managed all member communications during lockdowns as part of a Skelton Team\\\\no Led the member integration of the LA Fitness business, ensuring we retained circa 80% of members\\\\no Martech and CRM platform specialist\\\\no A senior leader of the Ethnic Network Group and a key driver in the Groups Diversity Inclusion Belonging strategy (DIB’s)\\\\n \\\\n\\\\n \\\\n \\\\n\\\\n \\\\n
EDUCATION
University of Hull
BA Hons Marketing and Advertising, Business, Management, Marketing, and Related Support Services
Birkbeck, University of London
Postgraduate Certificate in Creative Industries and Digital Design and Technology
SKILLS
ABOUT JAMES EDWARDS
I am an Experienced Marketing leader and a specialist in CRM and Mar-Tech. I am…
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