James Deckinger

About James Deckinger

Hello, I’m James Deckinger and I’m an art director. Since we haven’t met, I’d like to share some details about my career and personality in the hopes of finding a new full time home, where I’ll have opportunities to best use my skills and experience. I went to art school at Syracuse University and focused on advertising design. It’s incredible to me how much more than design the job has evolved into. Fortunately, like many creatives I know, I’ve evolved, too. In 2004, I joined Ogilvy as a Senior Art Director. While there, I ideated, designed and produced global campaigns for Duracell, IBM, and American Express. The time I spent there shaped the way I think about brands, what questions I ask, and what qualities to look for when choosing a partner to work with. In my first Creative Director, role I partnered with former Grey Advertising executive, John Fletcher, in 2008 to work on digital campaigns for Dow Jones, Condé Nast, and Forbes. Our specialty quickly became transforming dated digital communications into responsive, user friendly solutions. Most of these brands are among the largest in the world, but I’ve also led the way for small businesses like fast casual restaurant ‘Pita Chip’ which underwent a complete rebrand in 2022. With newer, growing businesses like this one, I work as the lead creative director and art director. While it’s less of a traditional agency environment and more of a member of the client’s team environment, it’s led to work that I’m proud of and that you’ll see represented in my portfolio. I live in Mamaroneck, NY with my wife Anna, and our sons Max & Micah. Although I’m used to working virtually, I still miss the camaraderie of the in-person experience. Please reach out if you’d like to talk about your brand.

Experience

1. Creative Director

   Favorite Shirt

   Aug 2016 — Present · New York, NY, US

   Strategy, rebrands, campaigns, website design, copy, 1-2-1 sales strategies, creative direction for SBOs/Startups• Treegoat: Led brand creative on rebrand, manifesto, website, art direction and voice, brand video (In Pro), creation of B2B content plan, 1-2-1 communications structure, investor/product decks • Arts At Work: Brand discovery, naming direction, created brand strategy, developed go-to-market strategy, campaign creation, branded LinkedIn profile, branded Instagram channel, website, and all 1-2-1 B2B communications. • John Wm. Macy’s Family Bakery: Brand discovery, created brand strategy, campaign creation that included writing, art directing and producing 12 pre-roll YouTube and Facebook content videos, video, branded channels for Instagram, Facebook and Twitter, all in-store POS consisting of shipper design and production and the creation of a consumer loyalty program “The Crispy Club”, and all online and off-line trade show materials. • Consumer Reports: Creative strategy, art direction and copy for all deliverables which included emails and landing pages for Money Adviser, emails and landing pages for Consumer Reports and ShopSmart. • ColumbiaDoctors: Brand discovery, brand strategy, creation of the Hudson Valley’s new advertising campaign - “We Practice What We Teach”, tactical assignments including signage for the Rockland County Boulders, and all online and off-line ads for the sponsorship of the 2018 TriCounty AHA Heart Walk. • KIND/Empatico: Wrote core value branded copy lines to define what Empatico stands for, and what their actions are here to do for mankind. Advised on core value order, writing structure, and direction as it related to the brand’s purpose. and a level of transparency that clients were not accustomed to.

Education

• Syracuse University

  BFA, Advertising Design

  1993 — 1997

Skills

• Art Direction
• Digital Marketing
• Relationship Marketing
• Direct Mail
• Branding
• Copywriting
• 360 Marketing
• Publishing
• Creative Direction
• User Experience
• Content Strategy
• Pharmaceutical Advertising Dtc
• Marketing Strategy
• Outdoor Advertising
• Interaction Design
• Drawing
• Brand Development
• Ninja Skills
• Brochures
• Creative Services
• Karate
• Digital Media
• Integrated Marketing
• Subscription Marketing
• Corporate Branding
• Baseball
• Direct Marketing
• Social Media
• Mobile Marketing
• Online Advertising
• Interactive Marketing
• Strategy
• Branding & Identity
• Marketing
• Email Marketing
• Pharmaceutical Advertising Dtp
• Creative Strategy
• Digital Strategy
• Campaigns
• Social Media Marketing