James Daniels
Analytics and Behavior Change Intern @CVS Health
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WORK HISTORY
Analytics and Behavior Change Intern @CVS Health
NY, US
Spearheaded a predictive modeling initiative to identify HSA/FSA benefit holders across CVS’s customer base, using XGBoost within a Python-based workflow on Kubeflow; model expanded targeting reach by 92%(3.1M customers) and is undergoing compliance review for Q4 2025 production deployment.• Leveraged demographic, transactional, and digital engagement data to drive customer segmentation and opportunity sizing; collaborated with executive stakeholders to align targeting logic with business goals.• Created a Python-based RCS campaign performance pipeline to clean and transform raw vendor data, calculate key engagement metrics, and load results into ThoughtSpot for non-technical business teams.• Used Jira to manage tasks and track cross-functional deliverables; selected for “mic drop” award at the 2025 Consumer Product Analytics summit.
EDUCATION
Westhampton Beach Senior High School
Advanced Regents Diploma
Princeton University
Bachelor of Science in Engineering - BSE
ABOUT JAMES DANIELS
I am a rising senior computer science student at Princeton University with experience in…
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