James Daly
Managing Director @De Facto
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WORK HISTORY
Managing Director @De Facto
Nottingham, GB
EDUCATION
De Montfort University
BA Hons, Graphics/Moving Image/GUI
SKILLS
ABOUT JAMES DALY
2020/21 Awards: Best Digital Commerce & Branding Specialists Global Vision Awards eCommerce Digital Agency of the Year UK Enterprise Awards Most Innovative eCommerce Solutions Agency SME News Latest Digital Content A creative strategist. For a digital-first world: Innovating experience-driven global eCommerce and Social Commerce. Building engaged audiences in fashion, music and youth networks. Internationally multi-award-winning and digitally native e-commerce consultants: We work with leading fashion and lifestyle brands including Fred Perry, Comme Des Garcons (CDG / DSM), Margaret Howell, Asprey, Maharishi, Oliver Spencer, NICCE, DeMellier, Paccbet, Studio Nicholson, Lavenham Jackets, George Cox Footwear, Jackman Clothing among others. De Facto is globally recognised for the delivery of digital projects and bespoke eCommerce and Social Commerce solutions. We have pioneered experiential digital for seamless on-line and off-line integration: Social Commerce Strategised, created and launched ground-breaking global UGC projects for Fred Perry. Building an eco-system of Social Commerce with the brand. Connected Customers Championed the \'connected customer\' and its pivotal role in building Social Commerce. Proud to have worked on many world firsts with the Fred Perry brand. Subculture / Music Created, launched and globalised Subculture and the Subculture Playlist project for Fred Perry. Consultant and support advisor for global SubcultureLive music events. All Our Tomorrows Created and launched All Our Tomorrows new music festival for Fred Perry. Now an internationally recognised three-day event for the very best emerging new artists. Art Direction & Branding Art directed the album campaign and web site for The Specials \'Encore\'. Achieving the bands first No.1 in the UK album charts. Concept and art direction - Fred Perry \'Black / Champagne / Champagne\' Campaign - winner of Best Worldwide Advert, 2007. We run an open and informal studio in Nottingham. Helping some of the most forward-thinking brands in the world on their digital transformation journey.
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