James Fortier

About James Fortier

My work is dedicated to helping B2B leaders simplify complexity, drive revenue, and scale growth. If you want to stay ahead of a rapidly shifting B2B environment, kickstart your planning by downloading this timely report, packed with insights:B2B Marketing Strategy 2026: How Leaders Can Thrive Amidst a Rapidly Shifting Markethttps://sparkbyspark.com/campaign-b2b-trends-2026-report/With 15+ years of experience in content strategy, copywriting, marketing leadership, and client consulting, I specialize in helping growth-focused companies-> Clarify brand and product positioning -> Build stronger messaging frameworks -> Develop SEO-optimized content across every stage of the buyer journey -> Create strategic campaigns that accelerate engagement, conversion, and revenue growthThroughout my career, I’ve collaborated with leading B2B brands across the U.S, UK, and Europe — including SaaS companies, enterprise software providers, cybersecurity firms, and AI innovators. Brands I\'ve supported include Schneider Electric, Canon USA, TeamViewer, Solvay, Acquia, and more.What I bring to the table: Deep expertise in B2B marketing, technology, and content-led growth Hands-on experience with content strategy, creation, copywriting, SEO, and UX writing Strong leadership of client engagements and internal/external teams A collaborative, solutions-driven approach that simplifies complexity and delivers results AI-enhanced content development and campaign optimizationIf you\'re looking for a content marketing strategist and writer who combines strategic clarity, creativity, and seamless execution, let’s connect-Brands I have collaborated with include: Acquia, Apteco, Ardoq, Atos, Avaya, Castrol, Canon, Decibel, Genesys, Import.io, Marel, Neural Magic, NFON, Schneider Electric, Silverfin, SmartVault, Solvay, Sopheon, Tapad, Tech Data, TeamViewer, TelmarHelixa, Unify, and VHT.

Experience

1. B2b Content Marketing Strategy & Copywriting

   Tomorrow People

   Oct 2017 — Present · New York, NY, US

   Tomorrow People is an award-winning, HubSpot certified, inbound marketing and content agency delivering targeted communication and content strategies that help develop business leads and build brands.As the lead U.S-based B2B Content Strategist, I work closely with clients and internal teams to develop high-quality content designed to address prospects and customers across the digital experience.I help national and international clients build comprehensive content plans engineered to improve the customer experience they provide – based on website audits, content audits, past campaign results, competitor evaluations, industry research, and persona definitions.Once a content plan is approved, I produce detailed content briefs for each piece in that program. I source, manage, and commission experts and specialist writers to develop content drafts. Once drafts are approved, I closely review content through the design, production, and setup process.With Tomorrow People, I continue to work with clients across a range of industries. Primary areas include technology, energy, manufacturing, automotive, polymers, digital advertising, ad-tech, telecom, cloud computing, security, professional scanning & imaging, app development, and more. I apply relevant experience in verticals such as healthcare, finance, legal, education, procurement, accounting, manufacturing, and government as needed.I bring a wide range of skills to the position that include copywriting, content development, marketing, design, video script writing, video development, inbound, social media - plus staff and budget management.From New York, I am uniquely positioned to collaborate with client stakeholders from Copenhagen to California. I collaborate closely with the Tomorrow People teams in London and Birmingham — and travel to facilitate content workshops with clients as needed.

Education

• Marymount University

  BA, Communications

  1992 — 1996

• School of Visual Arts

  General, Film Studies

  1999 — 2001

• New York University

  History/Modern Classics, Film Studies

  1999 — 2000

• The George Washington University

  Post-Grad, Publications Specialist

  1996 — 1997

Skills

• Copywriting
• Content Development
• Wordpress
• Marketing
• Social Media
• Industry Marketing
• Photoshop
• Illustrator
• Indesign
• Vertical Marketing
• Technology
• Content Strategy
• Script-Writing
• Marketing Strategy
• Print Production Management
• SEO
• Brochures
• Video Production
• Market Research
• Mailchimp
• Dreamweaver
• Publications
• Brand Development
• Creative Direction
• Photography
• Advertising
• Web Development
• Multimedia
• Information Design
• Art Direction
• Creative Development
• New Business Development
• Sound Studio
• Channel Marketing
• Information Graphics
• Sales Support
• Industry Associations
• Adobe Acrobat
• Flash Animation
• Professional Associations