James Culling
Academy Performance Analyst @Bristol Rovers Fc
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WORK HISTORY
Academy Performance Analyst @Bristol Rovers Fc
City Of Bristol, GB
Film and live-code fixtures and training for U9–U18, delivering half-time insights and next-day playlists that shorten coach review time and speed up individual feedback loops.• Build Sportscode code windows and telestrated clips; uploading them to Hudl with age-group tagging, which improves player engagement and make learning meetings more efficient.• Produce opposition previews for U16 & U18, summarising patterns and key threats to clarify match plans and sharpen set-piece preparation.• Lead analyst for U12 & U14, owning weekly unit and team reviews with consistent, on-time deliveryand a repeatable meeting structure that encourage player-led reflections.
EDUCATION
University of Worcester
MSc Applied Sports Performance Analysis, Sports Studies
Leeds Beckett University
BSc (Hons) Sports and exercise science degree, Sports and Exercise
Ullswater Comminity Collage
A Level and BTEC Level 3 Extended certificate
Ullswater Community Collage
GCSE
ABOUT JAMES CULLING
I have over two years’ experience working in performance analysis, delivering live coding, opposition previews, and player learning meetings across U9–U18 within football academies, as well as first teams in rugby league. I am proficient in Hudl Sportscode (including scripting), Hudl Studio, Wyscout, Nacsport Scout, Tableau, and Excel, with hands on experience filming, mic’ing coaches, building bespoke code windows, and producing telestrated clips within 24 hours. I have led analysis across U12–U16 age groups at both club and international level and am confident presenting to both staff and players. These experiences have shaped a clear and practical philosophy in how I work, which I am excited to continue developing.My overall goal is to benefit the world of performance analysis, helping the clubs I work with achieve success and development!
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