James Castro-Griffiths
Lead Digital Product Designer @Heidi
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WORK HISTORY
Lead Digital Product Designer @Heidi
Year Two (current):• Hired and guided to \'probation-pass\' a new Designer, doubling the teams output• Defined the strategy and roadmap to increase customer conversion by +21% • Created a new revenue stream, by designing a Summer Holiday site in 15 daysYear One:• Created a Design System in 3 weeks, then managed the 3 month build• Created a Research Panel that represents all customer segments• Designed 18 experiments that lead to a +86% CTR, leading to +32% CVR, in 3 months• Designed an app in 3 months• Redesigned the hiring process and hired a new Designer in 30 days
EDUCATION
University of the West of England
BA(Hons) Architecture and Planning
Hereford College of Arts
National Diploma, Art + Design
University of the West of England
Bachelor of Science BSc(Hons), Creative Product Design
ABOUT JAMES CASTRO-GRIFFITHS
Hands-on Design leader with 13+ years across travel, health-tech, fin-tech, public health…
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