James Block

About James Block

A results driven sales and marketing leader with 25+ years experience working as a supplier and distributor in the beverage industry. Strong background directing high performing sales teams and applying strategic business planning to drive revenue and profits that meet or exceed annual objectives. My areas of strength include key account & category management, retail sales execution, pricing analytics, demand planning, training & development, revenue management and new product launches.

Experience

1. General Manager of Sales

   Skypop Protein Soda

   Dec 2023 — Present · Northern California, US

   DON’T QUIT is one of the fastest growing Protein Beverage brands, featuring Clean / Healthy Protein Drinks, and coming soon: Protein Soda.DON’T QUIT is backed by Keurig Dr. Pepper, Madison Square Garden, L Catterton, Sweetwater Private Equity, Solyco Capital and LA Libations (the Beverage Incubator and Accelerator behind Body Armor, CORE Water, ZICO, etc.). DON’T QUIT shareholders and brand partners from the world of sports, include NFL Icon Damar Hamlin, NFL All-Pro Saquon Barkley, Super Bowl Champion Lavonte David, as well as Peloton Instructor Kendall Toole.DON’T QUIT was developed for health-conscious “label readers” to help them persevere through life’s inevitable peaks & valleys.DON’T QUIT products can be found at retail outlets including Walmart, Albertson’s, Safeway, Jewel-Osco, ACME, Shaws, 7-Eleven, Ralphs and CVS, as well as on Amazon.com and Walmart.com. DON’T QUIT’s retail footprint is expanding rapidly throughout 2025.For more information, please visit:

Skills

• Sales Management
• Key Account Development
• Alcoholic Beverages
• Trade Marketing
• Consumer Products
• Forecasting
• Pricing
• Sales
• Sales Operations
• Account Management
• Beer
• National Accounts
• Leadership
• Key Account Management
• Management
• Beverage Industry