James Blessinger
Passionate About Blending Data & Creativity for Scalable Success
- Role
- Director of Marketing at City Hive, Inc
- Location
- Jersey City, NJ, US
- LinkedIn followers
- 500 followers
About James Blessinger
Strategic Marketing Leader | Scaling Digital & E-Commerce GrowthWith over a decade of experience in digital marketing, paid media, DTC, and B2B, and e-commerce, I build and execute strategies that turn brands into customer-centric powerhouses. My approach combines data-driven performance marketing with compelling brand storytelling to drive sustainable revenue growth and customer retention.At Meghani (BREDA & JBW Watches), I have:• Scaled paid media programs, increasing ROAS by 84% and acquiring 19K+ new customers• Implemented CRO strategies, improving conversion rates by 18% and boosting LTV• Built a high-performance marketing team of 4, fostering a culture of innovation and agility• Led cross-channel go-to-market strategies across paid, organic, social, and emailI thrive in high-growth environments, leading marketing transformation by balancing creative execution with analytical rigor. Let’s connect if you\'re looking for a leader who turns insights into impact.
Experience
Director of Marketing
Jun 2025 — Present · New York, NY, US
Direct the go-to-market execution for high-impact AI/Product releases anchored in measurable business outcomes, utilizing targeted lifecycle campaigns to drive a 450% increase in activations.* Leverage strategic partnerships with SaaS providers and global marketplaces to demonstrate joint differentiation and increase product stickiness, directly supporting aggressive GMV growth KPIs and platform retention.* Develop technical whitepapers, case studies, and discovery guides tailored for field sellers to establish brand authority and empower the Business Development team to drive executive-level conversations with high-ticket B2B partners.* Lead the cross-functional translation of complex engineering roadmaps into digestible, customer-facing stories that bridge technical depth and business impact to reduce churn and accelerate time-to-value.* Design data-informed onboarding frameworks that utilize personalized lifecycle triggers and educational playbooks to drive rapid account penetration and immediate platform adoption across diverse user segments.
Education
University of North Texas
Bachlor of Arts, History & Education
2009 — 2012
University of North Texas
Continuing Education, Communication Design
2015 — 2016
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