James Birch Mb
CEO Co-founder @Phoenix Veterinary Diagnostics
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WORK HISTORY
CEO Co-founder @Phoenix Veterinary Diagnostics
Bellevue, WA, US
Leading launch of a full-service, high-complexity veterinary reference laboratory serving the Pacific Northwest• Architected 24-hour turnaround infrastructure for routine chemistry, hematology, and urinalysis panels• Designing in-house microbiology division with MALDI-TOF identification and Vitek2 AST integration• Building phased molecular/PCR expansion roadmap aligned to clinical utilization and margin strategy• Developed scalable laboratory, logistics, and courier framework to support multi-state growth• Structured multi-site expansion model with standardized operations, automation pathways, and capital planning
EDUCATION
West Liberty University
Bachelor of Science - BS, Biology, General
Indiana University of Pennsylvania
Master of Science - MS, Biology
University of Louisville School of Medicine
Master's degree, Microbiology and Immunology
Walden University
Doctor of Philosophy - PhD, Public Health - Epidemiology
ABOUT JAMES BIRCH MB
I am the Founder & CEO of Phoenix Veterinary Diagnostics, building scalable diagnostic infrastructure for veterinary clinics across the Pacific Northwest and beyond.With advanced training in Microbiology and Immunology (MS), Biology (MS), and ASCP (MB) certification, my career has focused on laboratory startups, veterinary diagnostics, and public health systems. My expertise sits at the intersection of scientific rigor and operational scalability.Phoenix is addressing a ~$660M veterinary diagnostics market across the PNW, serving clinics with high-demand routine testing and phased specialty expansion. Our model focuses on fast turnaround times, microbiology in-house expansion, and molecular capabilities to improve clinical outcomes while strengthening clinic economics.
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