James Baker
Email Marketing Specialist @Force Marketing
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WORK HISTORY
Email Marketing Specialist @Force Marketing
Atlanta, GA, US
Create compelling and personalized email campaigns, including email copywriting, designing, and optimizing email templates, and ensuring consistency with brand guidelines- Manage end-to-end email campaign execution, including list management, scheduling, A/B testing, deployment, and post-campaign analysis- Monitor key email marketing metrics, such as open rates, click-through rates, and conversion rates, and use the insights gained to continuously improve campaign performance- Stay up-to-date with email marketing best practices, trends, and regulatory requirements, ensuring compliance with data privacy laws (e.g, GDPR, CAN-SPAM)- Collaborate with cross-functional teams, including designers, content creators, and developers, to ensure seamless integration of email campaigns with other marketing initiatives- Conduct regular performance analysis and reporting on campaign effectiveness, providing actionable insights and recommendations to clients and internal stakeholders- Stay informed about emerging email marketing tools, platforms, and technologies, and propose innovative approaches to enhance campaign efficiency and effectiveness.
EDUCATION
Savannah Technical College
Computer Science
ABOUT JAMES BAKER
I specialize in building and optimizing email campaigns and automation workflows across HubSpot, Salesforce Marketing Cloud, and Klaviyo.Over the past several years, I\'ve focused on campaign execution, segmentation, A/B testing, and workflow creation - helping improve open rates, click-through rates, and overall engagement performance. I\'ve also integrated Al tools into content production and subject-line optimization to increase efficiency and improve results.While my core strength is email marketing execution, l\'ve increasingly worked on automation sequences and customer journeys, expanding into lifecycle-focused strategies that improve retention and engagement.I\'m currently growing deeper into marketing automation, CRM operations, and lifecycle marketing - with a focus on becoming more technically strong and data-driven in how campaigns are built and optimized.
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