James Badger
Senior Account Director - Retail @Maintel
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WORK HISTORY
Senior Account Director - Retail @Maintel
Following my year as Interim Client Director and a successful performance & experience therein, I have now re-focused on the management of my ‘own’ accounts. I\'ve been assigned a small selection of Maintel\'s largest or most strategic accounts where first & foremost I take great pride in delivering a 1st class service and experience. As I have done throughout my career to date, I also have a strong focus on continuing to spend time understanding organisations business goals / strategy in an industry that never stands still and is immensely competitive. I believe in the importance of technology within retail environments & it\'s ability to directly impact customer service, opinions and ultimately brand loyalty in so many ways.It’s clearly important that communications are ‘always on’ and that availability of business applications (internal or customer facing) is prioritised, while it’s also imperative that customers purchasing journeys, habits, buying patterns and likes / dislikes are understood as far as possible, so that future engagements can be targeted. I also strongly believe that one size does not fit all and that deploying only the most fit for purpose technology, at the most cost effective purchase price (inc ROI) is the key.Due to the verticalised approach within Maintel, I have a strong understanding of the retail sector and the demands and opportunities for said retail organisations. This general understanding, as well as spending time to specifically understand individual organisations current position and future strategy is where I feel Maintel can add most business value via our personalised approach. At my disposal I have a strong portfolio of the most relevant technology to meet consumer demands when deployed correctly. Crucially for Maintel as well as in my personal experience, our customised, flexible delivery and support of all elements to these solutions is what sets us apart!
EDUCATION
Prifysgol Aberystwyth University
2:1, Sport and Exercise Science
SKILLS
ABOUT JAMES BADGER
As a senior member of the Major Accounts team, I manage a small number of Maintel\'s top / strategic accounts, collectively spending over £10m per annum and ensure that Maintel are truly positioned as a valued partner. I take time to understand business challenges, requirements & future strategies, ensuring technology solutions become an enabler to enhancing everything from internal efficiency / morale, to the number one focus of improving customer experience & satisfaction.As a baseline I ensure a high level of customer service & engagement by spending regular time on-site & /or in remote meetings, then working closely with my operations colleagues internally. My focus is on proactively finding / suggesting ways to improve business process and/or reduce cost, on an ongoing basis, becoming a valued and trusted asset to the organisations I work with & become proud to represent.Tangible business outcomes & clear ROI are always in focus!
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