James Alessi

About James Alessi

As a Senior Marketing Operations Manager at Scopely, I am working to streamline and improve all marketing programs and initiatives for Monopoly Go. With over seven years of experience in marketing operations and content marketing, I have developed strong expertise in managing complex and fast-paced projects across multiple channels and platforms, collaborating with cross-functional teams and stakeholders, and delivering high-quality and impactful marketing assets and campaigns.Previously, I was a Marketing Operations Manager at Disney Streaming, where I oversaw the end-to-end production of the full scope of go-to-market deliverables for the largest international Hulu Originals, licensed, and brand campaigns. I also designed and implemented an extensible asset request and delivery system that streamlined the workflow for the entire content marketing department using Airtable. My mission is to drive efficiency, innovation, and collaboration in every project I manage, and to leverage my skills and experience to create engaging and memorable content marketing experiences that resonate with audiences.

Experience

1. Senior Manager, Marketing Operations - Monopoly Go

   Scopely

   Mar 2024 — Present · Culver City, CA, US

   Develop plans and tracking for executing game-wide marketing initiatives, collaborating with key stakeholders such as Brand, Community, Product Development, User Acquisition, Creative and Business Development.Partner with our internal creative agency to track and budget creative work internally and through our agency partners.Collaborate with the User Acquisition team on setting goals and deliverables for new creative testing and localization processes.Work with the Hasbro team to obtain the necessary approvals.Partner with the game production and live ops teams on timing and deliverables for consumer-facing new features, events, and promotions.Oversee marketing analytics, including dashboards, budget tracking, reports, and ad hoc analysis. Help drive development and processes for our player CRM program and campaigns.Constantly review current processes and systems and improve them for a more efficient marketing organization.

Education

• USC Marshall School of Business

  Bachelor of Business Administration with Emphasis in Cinematic Arts, Business Administration and Management, General

  2013 — 2017

Skills

• Television Producing
• Social Networking
• Television Directing
• Team Leadership
• Camera Operating
• Producing
• Management
• Retail Sales
• Live Production
• Social Media
• Public Speaking
• Powerpoint
• Event Planning
• Editing
• Customer Service
• Microsoft Word
• Facebook
• Film
• Tv Production
• Microsoft Office
• Microsoft Excel
• Leadership
• Photoshop
• Research
• Microsoft Powerpoint
• Data Analysis
• Time Management
• Teamwork
• Project Management
• Marketing
• Social Media Marketing
• Market Research
• Market Analysis