James Aaron Cooke

About James Aaron Cooke

With many years of experience researching, marketing and writing about industry, supply chains, software and technology, I\'m a proven thought leader, accomplished writer and marketing maven on a variety of supply chain subjects. My book \"Protean Supply Chains\" published by Wiley describes major trends impacting supply chain operations. At present I\'m a supply chain marketing manager driving campaigns, content creation and visibility to promote out-of-stock solutions. Prior to my current position, I\'ve worked in research, journalism, advertising, and public relations. I set up a research practice to evaluate supply chain software where I evaluated the return on investment for deployments. I led the launch of global thought leadership journal, Supply Chain Quarterly, and set its editorial direction. At the Quarterly I drove online readership through what was back then the pioneering use of SEO and analytics. As a professional writer, I\'ve also authored stage plays and novels as well as done script writing and program development for WGBH-TV in the past. Specialties: An accomplish project manager, team leader and strategic thinker. A veteran communicator with a knack for articulating dense technical material into clear precise language, Expertise is using digital and online content to build brand and drive sales.

Experience

1. Senior Consultant

   Cooke Communications

   Dec 2022 — Present

   Supply Chain and marketing maven providing content development and marketing counsel.

Education

• University of Bridgeport

  English and writing