James A. McGurk

Content & Social Media Manager @UNC Health

Social Media lead for $6 billion health organization Manages all social media channels and data analysis Manages and develops relevant content to reach our unique audience Creates, curates, and manages all published content on company social channels Teaches social media workshops & advises team members on best practices Develops and expands community and/or influencer outreach efforts & events Designs, creates and manages promotions, ad campaigns, and agency contracts Analyzes key metrics and constantly revises global strategy The future of social media will rely heavily on showing results (ROI) and constantly improving brand awareness and trust by creating valuable and timely content. Our team is dedicated to listening to both the data we generate and the ideas of the community we serve.