James A. McGurk
- Role
- Content & Social Media Manager at UNC Health
- Location
- Chapel Hill, NC, US
- LinkedIn followers
- 500 followers
About James A. McGurk
With over 20 years of experience in marketing and social media for clients including…
Experience
Content & Social Media Manager
Feb 2017 — Present
Social Media lead for $6 billion health organization Manages all social media channels and data analysis Manages and develops relevant content to reach our unique audience Creates, curates, and manages all published content on company social channels Teaches social media workshops & advises team members on best practices Develops and expands community and/or influencer outreach efforts & events Designs, creates and manages promotions, ad campaigns, and agency contracts Analyzes key metrics and constantly revises global strategy The future of social media will rely heavily on showing results (ROI) and constantly improving brand awareness and trust by creating valuable and timely content. Our team is dedicated to listening to both the data we generate and the ideas of the community we serve.
Skills
- Ap Style
- Feature Articles
- Press Releases
- Digital Media
- Experiential Events
- Television
- Video
- Search Engine Marketing (Sem)
- Graphic Design
- Communications Planning
- Social Media
- Concert Production
- Social Media Marketing
- Marketing
- Broadcast
- Leadership
- Marketing Strategy
- Copywriting
- Video Production
- Event Management
- Crisis Communications
- Advertising
- Public Relations
- Internal Communications
- Media Relations
- Event Planning
- Radio
- Music Industry
- Field Marketing
- SEO
- Public Speaking
- Data Analysis
- Photography
- Broadcast Television
- Editing
- Project Management
- Integrated Marketing
- New Media
- Newsletters
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