James W.
Director Data Science @Omnicom
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WORK HISTORY
Director Data Science @Omnicom
Los Angeles, CA, US
Leads a team of data scientists, agency strategists, and media buyers to create solutions that shape the strategic direction of Amazon Prime Video\'s $100M+ marketing plans through data-driven insights-Analyzes petabytes of data from ad servers, DSPs, measurement partners, and other online and offline datasets to develop client-specific solutions-Builds machine learning models and generative AI agents to forecast the effectiveness of media campaigns on customer demand.
EDUCATION
Princeton University
Bachelor of Arts - BA, Political Science
SKILLS
ABOUT JAMES W.
Hello!I’m a data scientist with 15+ years of experience transforming data into business strategy, growth, and innovation across technology, media, and government. My career has centered on building high-performing teams and deploying advanced analytics systems that drive measurable impact — from $100M+ in marketing optimization for Amazon Prime Video to AI-powered safety intelligence at Airbnb.At Omnicom, I direct enterprise data strategy and AI integration for Amazon Prime Video’s US marketing portfolio, unifying data pipelines, advancing governance, and operationalizing machine learning to guide millions in budget allocation. Previously at Planet and IBM, I built end-to-end data infrastructure, predictive models, and NLP automation that increased retention, reduced costs, and scaled insight generation across millions of records.Outside of work, I write dystopian spy fiction. I recently published my first novel, a spy thriller about the start and end of called From Above The Earth: & ML Strategy | Generative AI | Experimentation & Causal Inference | Data Governance | Marketing Analytics | Cloud Architecture (AWS, GCP)| Executive Communication | Scalable Team Leadership
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