Joseph Mastrorio

About Joseph Mastrorio

I’m a strategic partnerships and enterprise SaaS leader with 15+ years of experience helping multi-location and operationally complex businesses grow through payments, POS, loyalty, and customer engagement platforms.Most of my career has been spent selling, expanding, and owning large accounts across restaurants, retail, and service-based organizations — leading long, multi-stakeholder sales cycles and then staying accountable post-sale to drive adoption, retention, and expansion.What differentiates me is perspective. I’ve been on both sides of the table.I’ve operated a business myself, so I understand the realities behind the metrics — labor pressure, margin volatility, demand swings, reporting blind spots, and disconnected systems. That experience shapes how I work with customers: practical, operator-minded, and focused on outcomes that actually hold up in the real world.I do my best work in roles centered on strategic account ownership, partnerships, and long-term growth — where trust, credibility, and problem-solving matter more than quick wins. I’m motivated by building durable partnerships, helping customers extract real value from complex platforms, and turning technology into something teams actually want to use.

Experience

1. Strategic Partnerships Manager

   TapMango

   Oct 2025 — Present

   Lead TapMango’s strategic partnership and integration strategy, connecting loyalty, marketing, and online ordering with POS, payments, and commerce platforms across North America.• Own partner strategy from negotiation through launch, enablement, and co-selling• Build and execute joint GTM motions that expand pipeline and enterprise reach• Partner cross-functionally with product, sales, and marketing on integration roadmap and positioning• Support executive-level relationships with enterprise partners and key strategic accountsFocused on building scalable, mutually beneficial partnerships that drive merchant value and long-term revenue growth.

Education

• Syracuse University

  Bachelor of Arts, Political Science & Policy Studies

  1996 — 2000

• Syracuse University - Maxwell School

  MPA, Public Administration

  2000 — 2001

Skills

• Advertising
• Account Management
• Online Advertising
• Social Media Marketing
• Social Media
• Sales
• Digital Media
• Online Marketing
• Advertising Sales
• Media Planning
• Digital Marketing
• Public Relations
• Facebook
• Marketing
• Marketing Communications
• Social Networking
• SEO
• New Business Development
• Marketing Strategy
• Email Marketing
• Event Management
• Digital Strategy
• Business Development
• Event Planning
• Blogging
• Media Relations
• Google Analytics
• Strategic Communications
• Salesforce.com
• New Media
• Strategic Partnerships
• Integrated Marketing
• Lead Generation
• Copywriting
• Direct Marketing
• Mobile Marketing
• Doubleclick for Publishers
• Salesfor
• Project Management
• Process Improvement