Jamal West
Full Stack Engineer | Marketing Technology | ES6, HTML, SCSS, Adobe Experience Cloud, API Design
- Role
- Full Stack Engineer at Foot Locker
- Location
- Dallas, TX, US
- LinkedIn followers
- 500 followers
About Jamal West
Curious, growth-oriented, and empathetic full-stack engineer with 5+ years of experience building scalable, accessible, and responsive web applications across financial services and retail domains. I’ve contributed to developing customer-facing web components and template-driven designs using Angular, AEM, Node.js, and HTML/CSS at Citigroup, and most recently led full-stack integrations for marketing technologies at Foot Locker. I implemented privacy-compliant tracking across global platforms using RudderStack, Adobe Analytics, and webhook-based APIs for vendors such as Constructor, Awin, Zeta, and Cimulate. I thrive in cross-functional, Agile environments, leveraging strong analytical and coding skills, robust testing strategies, and sound data governance to deliver business-critical insights. I’m eager to deepen my expertise in marketing technology, cloud infrastructure, and API development while continuing to expand my JavaScript skillset to deliver multi-channel solutions that drive measurable impact.
Experience
Full Stack Engineer
Nov 2024 — Present · Dallas, TX, US
I collaborate with marketing and data engineering teams to implement robust, privacy-compliant tracking solutions across global web and mobile platforms using RudderStack, Adobe Analytics, and Constructor Web CAPI- Built and maintained webhook destinations for Constructor, Awin, Zeta, and Cimulate, enabling GDPR-compliant data pipelines with custom event filtering, trait cleaning, and hashed identifiers- Engineered solutions to persist context data (e.g, initialReferrer, cimulateSessionId) using Adobe Launch and data layer enhancements, strengthening attribution accuracy and multi-vendor interoperability- Implemented XML sanitization logic to fix payload errors in Adobe Analytics, improving mobile event reliability and eliminating malformed submissions- Enabled user-level engagement tracking by extending Adobe Analytics events to capture modal interactions and cart behaviors (e.g, “Save for Later\"), supporting loyalty and conversion analysis- Partnered with marketing, engineering, and privacy teams to align tracking strategies with campaign goals, regional policies, and technical standards across EMEA, APAC, and NA markets.
Education
University of Florida
Bachelor of Arts - BA
2014 — 2019
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