Jalyn Folston
Brand Partnerships + Culture Marketing, M.S
- Role
- Director, Sales & Marketing at Bax-U
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Jalyn Folston
With over seven years in the marketing and talent representation industry across sports, music, and entertainment, I leverage my consumer insights and strategic mindset to drive revenue growth and create new business opportunities for talent and brands by successfully engaging Gen-Z multicultural audiences.
Experience
Director, Sales & Marketing
Mar 2025 — Present · Los Angeles, CA, US
Overseeing marketing strategy for BAX-U, a posture-correcting performance activewear brand, where I\'m driving revenue through B2B and D2C initiatives. I\'m developing multi-channel growth initiatives and cultivating partnerships with athletes, trainers, influencers and wellness professionals.
Education
East Carolina University
Bachelor’s Degree, Communication and Sports Studies
2014 — 2018
Georgetown University
(MPS) Masters of Professional Studies
2019 — 2021
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