Jessica Morrison
Senior Director of Marketing Operations @Ka'Chava
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WORK HISTORY
Senior Director of Marketing Operations @Ka'Chava
Expanded scope to own the full new product development GTM pipeline and omnichannel marketing planning — while continuing to serve as the operational backbone across every marketing channel and function.Own end-to-end marketing operations across DTC, Amazon, retail, and BAU. That means upstream GTM planning, creative production, agency management, NPD launches, PMO leadership, SOW and contract ownership, and a multi-million dollar budget — simultaneously. Managing concurrent and consecutive product launches spanning new SKUs and format extensions.Set strategic direction for how internal teams, agencies, and production partners are resourced and deployed — making real-time decisions based on creative performance, channel priorities, and business demands.
EDUCATION
Columbia College Chicago
Bachelor of Fine Arts - BFA, Commercial and Advertising Art
SKILLS
ABOUT JESSICA MORRISON
Marketing & Creative Operations leader with 15+ years building the infrastructure that moves consumer brands to market. I specialize in the full operational stack — upstream GTM planning, creative production, agency management, NPD launch pipelines, and the PMO systems that keep all of it running at scale. At Kachava, I own end-to-end marketing operations for a $130M+ omnichannel CPG brand. That means I\'m accountable for how work gets planned, resourced, produced, and delivered across DTC, Amazon, retail, and BAU — while managing a multi-million dollar budget and a team of project managers and creative resources. I sit at the intersection of strategy and execution, which means I can operate at feet and still know exactly what\'s broken three layers down. I\'ve built production practices, PMO functions, and GTM workflows from scratch at every organization I\'ve joined.
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