Jessica Morrison
From packaging to purchase — I build the marketing ops infrastructure that moves CPG brands to market.
- Role
- Senior Director of Marketing Operations at Ka'Chava
- Location
- Cincinnati, OH, US
- LinkedIn followers
- 500 followers
About Jessica Morrison
Marketing & Creative Operations leader with 15+ years building the infrastructure that moves consumer brands to market. I specialize in the full operational stack — upstream GTM planning, creative production, agency management, NPD launch pipelines, and the PMO systems that keep all of it running at scale. At Kachava, I own end-to-end marketing operations for a $130M+ omnichannel CPG brand. That means I\'m accountable for how work gets planned, resourced, produced, and delivered across DTC, Amazon, retail, and BAU — while managing a multi-million dollar budget and a team of project managers and creative resources. I sit at the intersection of strategy and execution, which means I can operate at feet and still know exactly what\'s broken three layers down. I\'ve built production practices, PMO functions, and GTM workflows from scratch at every organization I\'ve joined.
Experience
Senior Director of Marketing Operations
Jul 2025 — Present
Expanded scope to own the full new product development GTM pipeline and omnichannel marketing planning — while continuing to serve as the operational backbone across every marketing channel and function.Own end-to-end marketing operations across DTC, Amazon, retail, and BAU. That means upstream GTM planning, creative production, agency management, NPD launches, PMO leadership, SOW and contract ownership, and a multi-million dollar budget — simultaneously. Managing concurrent and consecutive product launches spanning new SKUs and format extensions.Set strategic direction for how internal teams, agencies, and production partners are resourced and deployed — making real-time decisions based on creative performance, channel priorities, and business demands.
Education
Columbia College Chicago
Bachelor of Fine Arts - BFA, Commercial and Advertising Art
Skills
- Project Management
- Web Design
- Digital Strategy
- Brand Architecture
- Interactive Production
- Business Development
- Creative Strategy
- User Experience
- Social Media
- Information Architecture
- Digital Media
- Experience Design
- Account Management
- Strategy
- Web Project Management
- Advertising
- New Business Development
- Interactive Advertising
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