Julie Lichtenberg

About Julie Lichtenberg

I help mission-driven organizations and small businesses turn ideas into clear, actionable strategies that connect people, purpose, and systems.With 20+ years of experience across marketing, community building, and organizational leadership, I specialize in aligning teams and untangling the “we’ve always done it this way” habits that hold growth back. I’m driven by a belief that strategy only works when it centers people, respects lived experiences, and builds trust—inside and outside your organization.I’ve led through uncertainty, built programs from scratch, and brought structure to chaos for nonprofits, associations, educational institutions, and small businesses ready to grow. Whether it’s clarifying your messaging, aligning your operations, or building a strategy that actually gets implemented, I partner with teams to move ideas into action, sustainably.

Experience

1. Director of Marketing & Communications

   Crown Bees

   Dec 2023 — Present · Woodinville, WA, US

   As the Marketing & Communications Director, I lead the strategic development and execution of marketing initiatives that drive brand awareness and sales growth for Crown Bees- Developed and implemented a comprehensive marketing strategy that increased customer engagement by 30%- Spearheaded community outreach initiatives, positioning Crown Bees as a leader in the eco-friendly movement- Managed and mentored a high-performing marketing team, ensuring consistent delivery of quality results- Identified target audiences in new and unique ways that align with brand positioning and perception goals.

Education

• Northeast Wisconsin Technical College

  Associate of Arts and Sciences - AAS, Marketing

• Northeast Wisconsin Technical College

  Associate of Arts and Sciences (A.A.S.), Marketing

  2007 — 2009

• Cardinal Stritch University

  Bachelor of Science (B.S.), Business Administration

  2010 — 2014

Skills

• Social Media
• Marketing
• Leadership
• Public Speaking
• Critical Thinking
• Strategic Planning
• Event Planning
• Data Analysis
• Nonprofits
• Marketing Communications
• Sales
• Online Marketing
• Email Marketing
• Fundraising
• Strategy
• Social Media Marketing
• Newsletters
• Microsoft Office
• Customer Service
• Facebook
• Management
• Digital Marketing
• Editing
• Content Strategy
• Copywriting
• Project Management
• Marketing Strategy
• Integrated Marketing
• Search Engine Optimization (SEO)
• Community Outreach
• Digital Engagement
• Microsoft Word
• Wordpress
• Dreamweaver
• Office 365
• Adobe Acrobat
• Microsoft Excel
• Microsoft Powerpoint
• Business Development
• Business Process Improvement