Jalen Lane

About Jalen Lane

I’m a Sophomore at Fordham University’s Gabelli School of Business with a 3.7 GPA, pursuing a B.S. in Global Business with a concentration in Global Marketing with Consumer Insights. I was born in Toledo, Ohio, and from there I moved to Jersey City, NJ, where I completed my high school degree.At Fordham, I am an active member of the community where I serve as a United Student Government class Senator, am the Chair of the DEI Committee, and Facilities Committee. I also support the Fordham Resident Hall Association by creating digital assets to promote their large-scale auction that raised $15K+ for Fresh Youth Initiatives. I am also a member of the Marketing Club, Marketing Scholars, and sit on the Dean\'s Council.My internships allow me to apply my classroom business skills in the real world. I served as a Business Analyst and Marketing intern for Mucho Hangouts, where I created digital assets for use on Reddit, Instagram, and Facebook to promote an early-stage start-up that builds NYC social communities for young professionals through team-based challenges. I also helped plan and execute team-based challenges, perform research to identify brand collaborations and sponsorships, and develop outreach campaign emails. I also am a Brand Ambassador for Bubble Skincare, where I support the social media strategy for a skincare company that provides dermatologist-tested, cosmetics safe for children and teens, sold at Target, CVS, and Ulta stores.Within Fordham’s academics, there are two hallmark programs that have allowed me to work in team settings for extended periods, where I generated deep analysis and research to support a large final presentation. As part of Gabelli\'s Consulting Cup, I worked with a team to develop a comprehensive solution to Expedia\'s overreliance on North American travelers that included advertising and social media marketing campaigns in Southeast Asia. During my freshman year, my team participated in the Ground Floor challenge and created a comprehensive business plan for Playfinder, a nonprofit organization aimed at making high-tier sports, such as Tennis and Hockey, more accessible to underprivileged youth. You can contact me at j•••@fordham.eduI look forward to hearing from you!

Experience

1. Campus Ambassador

   Bubble

   Nov 2024 — Present

   Support the social media strategy of a skincare company that provides dermatologist-tested, high-quality, low-price cosmetics safe for children and teens that is sold at Target, CVS, and Ulta stores by creating digital content with Canva and Instagram to drive brand awareness and consumer engagement

Education

• Saint Peter's Prep

  High School Diploma