Jalaine Johnson

About Jalaine Johnson

Strategic data and product leader and solutions-oriented past consultant with 15+ years…

Experience

1. Senior Director, Membership, Consumer Revenue and Development

   Hearst Magazines

   Dec 2020 — Present

   Manage team of seven (1-Director, 3-Senior Managers, 2-Managers, and 1-Analyst); report to SVP • Built digital-content based subscription business by planning, leading and executing Membership program launches for 18 brands • Generated over 1MM recurring subscriptions, resulting in three consecutive years of triple-digit growth • Partner with Brand Editorial, Product, Engineering, Legal, Creative, Acquisition, Partnership, and Customer Service teams • Perform in-depth performance analyses to determine areas of opportunity across brands, channels, and content verticals • Create scalable and standardized reporting structures for the Membership businesses, combining multiple data sources • Lead development of various internal resources such as Google Data Studio dashboards for internal partners and broader company-wide usage, as well as an internal “wiki” to document and centralize all Membership processes and procedures

Skills

• Live Events
• Management
• Microsoft Powerpoint
• Microsoft Excel
• Social Media Marketing
• Multi-Channel Retail
• Digital Media
• Strategic Planning
• Marketing Strategy
• Leadership
• Business Relationship Management
• Financial Modeling
• Business Development
• Cross-Functional Team Leadership
• Market Research
• Competitive Analysis
• Digital Marketing
• Brand Development
• E-Commerce
• Strategy
• Online Retail
• Analytics
• Data Analysis
• Marketing
• Digital Strategy
• Project Management
• Direct Marketing
• Relationship Building
• Event Production
• Retail
• Fashion Shows
• Social Media
• Event Planning
• Luxury Goods
• Problem Solving
• Entertainment