Jakub Kubicka
MBA Candidate @ Kellogg | Growth Leader | Climate Tech Enthusiast 🌎 | #netzero2050 🌳
- Role
- Growth at Groundfloor Finance
- Location
- Chicago, IL, US
- LinkedIn followers
- 500 followers
About Jakub Kubicka
I\'m a results-driven full-brained marketing leader with a consistent, strong track record…
Experience
Growth
Jan 2025 — Present
Leading Groundfloor\'s growth marketing and customer acquisition strategy, owning our marketing channels end-to-end from creative design and campaign structure to performance tracking and strategic optimization.• Launching and scaling new acquisition channels including paid social, Reddit, LinkedIn ads, and Apple Search Ads while optimizing existing channels like Google Search and affiliate programs to drive efficient growth.• Managing our cross-platform marketing roadmap and delivering key performance insights to leadership, helping shape our aggressive growth trajectory in the alternative investment space.• Partnering with product and design teams to optimize conversion funnels and implement A/B testing frameworks that drive meaningful improvements in customer lifetime value.
Education
Climatebase
Climatebase Fellowship Certification, Climate Tech
University of Washington
Graduate Certificate, Digital Marketing
2017 — 2018
UW Foster School of Business
Bachelor of Business Administration (BBA), Marketing
2008 — 2013
Northwestern University - Kellogg School of Management
Master of Business Administration - MBA
2025 — 2027
School of Visual Concepts
Advertising & Marketing
2014 — 2017
Norwegian School of Economics (NHH)
Foster Exchange Program, Business History & Marketing Consulting
2012 — 2012
Skills
- Leadership
- Marketing Communications
- Public Speaking
- Data Analytics
- Market Research
- Marketing
- Promotions
- Human Behavior
- Cold Reading
- Operations Management
- Management
- Advertising
- Email Marketing
- Social Media Marketing
- Demand Generation
- Graphic Design
- Customer Service
- Microsoft Office
- Sales
- Copywriting
- Acting
- Content Marketing
- Project Management
- Digital Marketing
- Social Media
- Event Planning
- Public Relations
- Paid Display Advertising
- Creative Writing
- Entrepreneurship
- Improvisation
- Search Engine Marketing (Sem)
- Marketing Strategy
- Consulting
- Scene Study
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