Jo Robinson
Head of Digital @Sodexo
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WORK HISTORY
Head of Digital @Sodexo
Own and lead the digital strategy across Government and Energy; accountable for B2C growth and customer experience- Consolidated app portfolio and launched new digital platform across 24 sites- Launched the first fully digital restaurant concept within the segment- Drove app adoption growth by over 230%- Built partnerships with brands like the British Nutrition Foundation- Implemented a performance dashboard for tracking satisfaction, sales, and engagement metrics- Supported and mobilised digital elements of successful bids and retentions.
EDUCATION
North East Scotland College
ECDL (European Computer Driving Licence), Information Technology
University of Aberdeen
MSc Digital Marketing Leadership
University of Aberdeen
MA, History & International Relations
SKILLS
ABOUT JO ROBINSON
Dynamic marketing leader with over 15 years of experience shaping digital and omnichannel marketing and brand strategies in B2C and B2B contexts. Proven track record in building brand equity, driving revenue growth, and delivering measurable impact through strategic campaigns, digital transformation, and stakeholder engagement. Recognised for innovative thinking, collaborative leadership, and aligning marketing initiatives with business objectives to achieve scale and sustained results.
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