Jake Setlak
Forward Thinker | Sense Maker | Collaborator
- Role
- VP, Group Director, Engagement Strategy at Publicis Groupe
- Location
- Chicago, IL, US
- LinkedIn followers
- 500 followers
About Jake Setlak
I\'m a dot connector. I favor simple explanations. Champion the non-obvious. Appreciate the power of play to foster problem-solving skills. I\'m fascinated by the tricks and systems we use to be more ourselves. That\'s why I\'m an award-winning writer, creative director, and strategist. With 25+ years experience with ground-breaking campaigns and innovative marketing strategies for some of the world\'s biggest brands. Brands like McDonald’s, PepsiCo, Anheuser-Busch, Cresco, Bayer Health Care, Allstate, Samsung, LG, Procter & Gamble, SC Johnson, and Facebook.I\'ve been an internal consultant within agency networks (DDB, Leo Burnett, BBDO) on digital transformation, participation strategy, customer journey mapping, and experience design. In 2019, my path turned toward the regulated cannabis industry — where I collaborated with startups, entrepreneurs, and multi-state operators on their brands, products, marketing, events and activations, training materials, investor materials, and government relations.In 2024, my path turned again — from one regulated category to another: pharmaceutical advertising.
Experience
VP, Group Director, Engagement Strategy
May 2024 — Present
Engagement strategy lead on the agency side of migraine and vaccine brands for a major pharmaceutical client, both US and global.
Education
Columbia College Chicago
Advertising
1992 — 1992
Northern Illinois University
Bachelor of Arts (B.A.), Journalism, Public Relations Emphasis
1993 — 1997
Skills
- User Experience
- Content Strategy
- Marketing Strategy
- Social Media
- Social Networking
- Art Direction
- Social Media Marketing
- User Interface Design
- Integrated Marketing
- Web Strategy
- Concept Development
- Experience Design
- Email Marketing
- Strategy
- Strategic Thinking
- Digital Marketing
- Relationship Marketing
- Outdoor Advertising
- Interactive Marketing
- Online Advertising
- Subversion
- Common Sense
- Interactive Advertising
- Online Marketing
- Mobile Marketing
- Digital Strategy
- Remixing
- Digital Branding
- Copywriting
- Digital Media
- Online Branding
- Strategic Planning
- Brand Architecture
- Advertising
- Interaction Design
- Creative Development
- Brand Development
- Music Production
- Creative Direction
- Marketing Communications
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